The new competitors - including HBO Max, NBCUniversal's Peacock and Disney Plus - vary widely in pricing, from free tiers to $15 a month.īut the scale of Netflix's back catalog and the company's frequent release of new shows and movies dwarf its new competitors, spurring some analysts to characterize Netflix pricing as too cheap. Netflix's latest rate increases come after a raft of new streaming rivals have launched from media and tech giants in the last year, a period dubbed the streaming wars. The best Halloween movies to stream on Netflix, Hulu, Disney Plus and more.

The last time Netflix raised prices in the US was at the start of 2019, when the monthly cost of both the standard and premium subscriptions rose by $2 and the basic plan went up $1. Netflix also tends to bump its prices higher roughly every two years.

Netflix had already pushed prices higher in Canada earlier this month, a harbinger of US price increases. The price bump, likely unwelcome by some subscribers, was widely anticipated by investors and analysts to come sometime in 2020 or possibly 2021. Anyone who didn't previously subscribe to Netflix and signs up now must pay the higher rates immediately. People who already subscribe to Netflix with a standard or premium package will get email and app notifications 30 days ahead of their price increase, based on their billing cycle. It remains $9 a month.Ĭurrent subscribers won't see their bills go up immediately, but the respite won't last long. Netflix didn't change its basic subscription, which streams at DVD-quality 480p and limits simultaneous streams to a single device. A premium package - which unlocks perks like 4K resolution, HDR image quality and the ability to stream on four devices at the same time, up from two - costs $2 more at $18 a month. As of Thursday, the standard plan, Netflix's most popular one, began costing $1 more, or $14 a month. Netflix is raising prices again in the US.

The last time Netflix raised prices was at the start of 2019.

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